Brand Internship at BAT

About the company

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

About the role

  • Support end to end development and deployment of the vapour consumables cycle plan working with cross functional teams, including;
  • Generation of relevant briefs (packaging, product, research)
  • Engagement with internal stakeholders to assess feasibility and costing
  • Problem-solving and engagement with markets / central teams when challenges arise
  • Product/Mix validation and artwork approvals
  • Ownership of overall timeline and on time delivery
  • Support Brand Manager with development of claims, product stories and inputs for activation toolkits
  • Support Brand Manager with portfolio management and simplification initiatives
  • Support Brand Manager with internal presentations / reporting
  • Support internal engagements and events to showcase the category and brand
  • Support Brand Manager with budget tracking
  • Support Brand Manager with performance analysis, market landscape and competitor insights reviews
  • Develop a rich understanding of the Vuse e-liquids portfolio – open and closed


  • University Degree: Business, Marketing, Product Management/Design, Food Science
  • Optional: Work experience within Brand Marketing
  • Strong analytical skills and attention to detail;
  • Consistently uses his/her initiative and is driven;
  • Excellent organizational skills; ability to manage time and tasks efficiently;
  • Ability to operate in a team whilst being results-oriented;
  • Ability to work collaboratively within diverse cross-functional project teams
  • Written and spoken fluency in English (proficiency in another language is desirable).

How to apply

Click here to apply